Golden nugget 3: Immunizing against competitors’ price reduction
Dr. Eliyahu M. Goldratt
Info
Level of TOC knowledge acquired:
AdvancedDesigned for:
Business owners, Consultants, Executives, Implementers and ManagersTopics:
Strategy and Tactics, Supply Chain, Distribution, Operations/Production and Decisive Competitive Edge (DCE)Application:
Make to availability and Pull System/ReplenishmentLanguage:
EnglishFormat:
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One of the reservations initially raised by our clients’ sales people, regarding the inventory turns offer, is that even though they (at last) see the benefits of that offer to their prospects (distributors and/or retailers – resellers), a competitor can still easily win by simply reducing prices. Not only that there is a decisive answer for such a reservation, but its explanation deepens the sales force…
Goldratt's Golden Nuggets:
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